Recently, the national development and Reform Commission, Ministry of Commerce, General Administration of customs, State administration for industry and commerce, State administration of quality supervision jointly issued the progressive ban on the import ation and sale of incandescent lamps for general lighting of the notice. Announcement decision from November 1, 2011 to October 1, 2016, for 5 years, in accordance with the phased power size prohibits the import and sale of incandescent lamps for general lighting. According to the development and Reform Commission, introduced through the five stages of phase-out, China is expected to be released, lighting industry output value of about $ 8 billion. This competition has been in intense, and even industries rendering "the secret vote" State of the LED industry, does that mean the upcoming development of spring? LED industry was Sun Yat-Sen's strategic emerging industry, State-intensive policies to benefit, have any Significant impact on Zhongshan industrial development?
"Policy favorable"
Demand for LED Lighting products or the next 5 years will be increased from 3 to 5 times times
According to the policy, my country will be divided into five phases phasing out incandescent: November 1, 2011 for the transition period on October 1, 2012; banned import s and sales of 100-watt incandescent lamps for general lighting and above; as of October 1, 2014 banned import s and sales of 60 watt incandescent lamps for general lighting and above; October 1, 2015 for the mid-term evaluation period ; As of October 1, 2016 banned import s and sales of 15 watt incandescent lamps for general lighting and above, or as the mid-term evaluation of the results to adjust.
National development and Reform Commission on media, through the implementation of the road map, will effectively promote healthy development of China's lighting industry, making good energy-saving emission reduction effect, is expected to be released lighting industry output value of about 8 billion renminbi, about 15,000 new jobs, forming years of energy-saving 48 billion-kilowatt, year when the ability to reduce carbon dioxide emissions by 48 million tons.
In addition, the next 5 years, the State would continue to encourage the production and dissemination of LED lights, national development and Reform Commission was drafted Semiconductor Lighting industry "Twelve-Five" plan and green lighting and Treasury references policies, study and formulate measures to encourage the promotion LED, LED output value of industry within 5 years is expected to quadruple.
Reporters noted that the financial institution for China's industrial policy are also given a lot of development forecast. UBS in a research report released November 3, in which the analysis says that energy-saving lamps will be replaced with incandescent lamps eliminate policies starting at the low end market, if the Terminal price 40%-50%,LED 3-5 times increase in demand for general lighting, in the field of high-end, LED lighting penetration rates are expected to quickly grow to more than 10% from 3% was not present. UBS expects over the next 5 years, lighting energy-saving in China will reach $ 8 billion to 10 billion subsidies, bidding down prices through subsidies to stimulate greater demand.
Industry expressed the view that, for many incandescent lamp production enterprises, this transitional period, is an opportunity, enterprises with actual strength is self-transition to energy-saving lamps and LED business transformation, small businesses can seek cooperation with large enterprises, or accept the merger.
"Industry"
A large number of companies switched to LED, presents "mad vote" trend
Rapid rise of the past two years LED industry, "China lighting capital", guzhen town Party Secretary Yu Xi basin used "crazy cast" to describe the present status quo. Reporters found, already highly competitive LED industry, and now there are a large number of enterprises engaged in energy-saving lamps into the, gives companies a sign faces a huge shift. The last two years, for the lighting industry, and fastest prices of raw materials to the number of Phosphors not only for small and medium enterprises, and was suffering from price, even in large enterprises, had to spend a lot of liquidity for the purchase of production needed to phosphors. Sharp drop in profits of energy-saving lamps, some companies started investment LED industries, which also increased differentiation in the enterprise, "early this year over more than 200 per kilogram, now more than more than 3,000, the price has gone up a dozen times, corporate operating costs soared. "All schools of nanjianzhong lighting company limited quality Department Director, told reporters. This year, the phosphor powder prices rose so that companies are "too much" lighting companies funding pressure generally increasing, were phosphor requires considerable liquidity-related.
"An enterprise previously with 1 million or 2 million on the line, now just the purchase of phosphor inventory cost of funds will be 20 million or 30 million of liquidity. Businesses are reluctant to pressure stocks, orders at any time, at any time. ”
Phosphors for price increases, even some enterprises replaced with halogen powder phosphor, shoddy, at the expense of loss of healthy development of the industry and consumer credit gets short-term interests. It is the CFL's profit shrink sharply in the past in the field of energy-saving lamp taste blood companies began to consider restructuring.
Some business owners have indicated that, on the one hand, with the mass production and sales of LED lighting, LED light prices dropped, on the other hand, energy-saving lamps cost increased dramatically, having to increase the price, in fact, both prices are gradually approaching. For enterprises, more willing to choose profit margins more LED lights.
Nanjianzhong says, in the case of mad rising corporate profits low raw material prices, most companies are not willing to spend too much money for technological transformation, because "I do not know which day would go to". All schools are different, although LED hold certain shares, but still to all schools of energy-saving lamps is good at, "at present, we will develop on the basis of domestic famous brands, possible on a certain scale, at the same time we have to take the path of internationalization, than legs. "Lei Shi lighting, GE and so do a very big business overseas, and pluralistic development in engineering aspects of lighting, electrical, opeal also decided to move in this direction. At present, opeal opened an Office in Dubai, covering the Middle East, ready to substantially increasing export share, at the same time, also from household product to extension engineering products, electrical appliances and electrical products. Opeal 7% per cent of sales in research and development every year.
"Price war" is the small and medium enterprises means the main competition
"Crazy, now on the lighting businesses rush, go in again. "The town a lighting business marketing director Liu Sheng is also not an exclamation mark. At present, the mood of this madness "contagion" his business owners. Originally, the main lantern where Liu Sheng, in recent years has also been the main countries
Within two or three-tier cities of Lantern markets. Recently, the boss sees after peers all make LED regardless of size, began to go. "We have already inspected the Shenzhen LED enterprise, feeling that the industry compared to other lighting is still very profitable, are also encouraged by the Government, so we want to have access to. "Although Liu Sheng is not is in favour of he is located of enterprise so blind to entered LED," we enterprise is unlikely to, in LED production aspects originally on no core competitiveness, entered this area, is nothing more than is find other factory opened die, and generation workers, posted Shang we company of brand just, to wanted to has must of market, also only spell price has, this is also many small and medium-sized LED enterprise currently take of method. ”
"Industry"
A large number of companies switched to LED, presents "mad vote" trend
Rapid rise of the past two years LED industry, "China lighting capital", guzhen town Party Secretary Yu Xi basin used "crazy cast" to describe the present status quo. Reporters found, already highly competitive LED industry, and now there are a large number of enterprises engaged in energy-saving lamps into the, gives companies a sign faces a huge shift. The last two years, for the lighting industry, and fastest prices of raw materials to the number of Phosphors not only for small and medium enterprises, and was suffering from price, even in large enterprises, had to spend a lot of liquidity for the purchase of production needed to phosphors. Sharp drop in profits of energy-saving lamps, some companies started investment LED industries, which also increased differentiation in the enterprise, "early this year over more than 200 per kilogram, now more than more than 3,000, the price has gone up a dozen times, corporate operating costs soared. "All schools of nanjianzhong lighting company limited quality Department Director, told reporters. This year, the phosphor powder prices rose so that companies are "too much" lighting companies funding pressure generally increasing, were phosphor requires considerable liquidity-related.
"An enterprise previously with 1 million or 2 million on the line, now just the purchase of phosphor inventory cost of funds will be 20 million or 30 million of liquidity. Businesses are reluctant to pressure stocks, orders at any time, at any time. ”
Phosphors for price increases, even some enterprises replaced with halogen powder phosphor, shoddy, at the expense of loss of healthy development of the industry and consumer credit gets short-term interests. It is the CFL's profit shrink sharply in the past in the field of energy-saving lamp taste blood companies began to consider restructuring.
Some business owners have indicated that, on the one hand, with the mass production and sales of LED lighting, LED light prices dropped, on the other hand, energy-saving lamps cost increased dramatically, having to increase the price, in fact, both prices are gradually approaching. For enterprises, more willing to choose profit margins more LED lights.
Nanjianzhong says, in the case of mad rising corporate profits low raw material prices, most companies are not willing to spend too much money for technological transformation, because "I do not know which day would go to". All schools are different, although LED hold certain shares, but still to all schools of energy-saving lamps is good at, "at present, we will develop on the basis of domestic famous brands, possible on a certain scale, at the same time we have to take the path of internationalization, than legs. "Lei Shi lighting, GE and so do a very big business overseas, and pluralistic development in engineering aspects of lighting, electrical, opeal also decided to move in this direction. At present, opeal opened an Office in Dubai, covering the Middle East, ready to substantially increasing export share, at the same time, also from household product to extension engineering products, electrical appliances and electrical products. Opeal 7% per cent of sales in research and development every year.
"Price war" is the small and medium enterprises means the main competition
"Crazy, now on the lighting businesses rush, go in again. "The town a lighting business marketing director Liu Sheng is also not an exclamation mark. At present, the mood of this madness "contagion" his business owners. Originally, the main lantern where Liu Sheng, in recent years has also been the main countries
Within two or three-tier cities of Lantern markets. Recently, the boss sees after peers all make LED regardless of size, began to go. "We have already inspected the Shenzhen LED enterprise, feeling that the industry compared to other lighting is still very profitable, are also encouraged by the Government, so we want to have access to. "Although Liu Sheng is not is in favour of he is located of enterprise so blind to entered LED," we enterprise is unlikely to, in LED production aspects originally on no core competitiveness, entered this area, is nothing more than is find other factory opened die, and generation workers, posted Shang we company of brand just, to wanted to has must of market, also only spell price has, this is also many small and medium-sized LED enterprise currently take of method. ”
Town business LED organisation "incandescent lamps out could bring large market space LED quickly after" this statement is not optimistic. There are enterprises that, because of high prices, the current domestic application of LED light sources mainly confined to local governments on environmental engineering, lighting project, but because of some local authorities lack of awareness to the LED industry, LED corporate marketing even harder.
2009 National Science and Technology Department launched the "ten cities" semiconductor lighting application demonstration cities programme, in 20 cities with 1 million LED municipal lighting, with the goal of 2015, LED lighting in the General lighting market share amounted to 30%. Ancient towns, Xiaolan town of Zhongshan district also took out Supporting policies, creating a number of model road gives companies an opportunity to participate and showcase their products. However, since LED lighting technology maturity but also stable enough, there is no national road works in a wide range applications.
In the case of government projects were still not completely universal, civilian is popularization of LED lamps is more difficult. Town development direction of lock of the LED industry to "apply", but at present two major challenges still facing technology breakthroughs and market promotion. This reporter has learned, on the one hand consumer awareness and acceptance of the problem, is even more import ant aspect of technological breakthroughs harder to bring prices higher.
Incandescent lamps after the elimination, the most direct benefit is the first of energy-saving lamps, energy-saving lamps manufacturers like opple will benefit from a larger, although prices are still much higher than the incandescent lamps energy-saving lamps, but compared with LED lamps, energy-saving lamp to develop more mature and the price is lower.
"The golden period of development of energy-saving lamps also for 10 years, which is that we have passed on market research, and came to the conclusion. LED is the future direction of the representative, although the current development faced many difficulties, including technical, financial, standard, but this is unstoppable industry trends. "Zhongshan area lighting industry association, said the Secretary-General.
"Related link s"
Incandescent lamp not fully withdrawn from the market in a particular area there are living space
Incandescent domestic markets shrinking year by year and country associated since 1996 and have started implementing green illumination project, with the popularization of energy-saving knowledge and financial subsidies efficient lighting products, domestic production of energy-saving lamps and incandescent lamps have risen from per cent in 1996 to per cent in 2010. Incandescent lamp production companies from hundreds of companies reduced to dozens of homes today.
Guangdong is China's lighting industry big province, Zhongshan is a "China lighting capital", but the national phase-out incandescent lamps "road map" came out, did not produce larger responses and unrest among enterprises. According to the information industry association, Guangdong Province in the field of traditional lighting industry capacity of 400 billion yuan, but incandescent lamp production capacity is not large, manufacturer of not more than 10, and very low value, while the prices of energy-saving incandescent lights, LED lights tend to be even dozens of times times times, incandescent eliminated not bring significant shock to the market.
This reporter has learned, in the domestic market, light Bulbs currently lighting general Lighting applications in the field of major construction sites and information are less developed in rural areas, and special lighting for incandescent lamps, like the auto bulbs, instrument lights, have not been included to eliminate within the range of incandescent lamp production companies also have a certain amount of living space.
