China's first national lighting enterprises Shanghai yaming Bulb so far, 88 years old. This year, Ya Ming, after formally broke up with Philips, greeting old "Sub" plate "returnees". It is understood that, with the exception of "Sub" word brands, a company also plans to launch a high-end brand, complete coverage of the domestic high school low lighting market. Company said performance will remain 30%-cent increase per year, one of the first three ranks of domestic lighting industry within five years.
Recover the "Sub" plate clear of obstacles to development
According to reports, the predecessor of Shanghai yaming Asian Poole is the light bulb factory, patriotic industrialist by Hu Xiyuan was founded in 1923, is the first enterprise of national lighting. Yaming bulb factory's time-honored brand "Sub" plate bulb, who swept the vast land of China.
In 1993, Shanghai Ya Ming set up joint venture with Philips "flying company", Philips solely responsible for the management and administration, and has a "Sub" plate right. Since then, China's oldest brands of lighting "Sub" plate falling into foreign hands. Because of the Asian plate restrictions of the right to use the trademark, Shanghai Ya Ming had to create "1923" branding. But there the lighting market competing within the same brand owners. In order to better develop the Asian plate LED project, Ya Ming decided to formally break up with Philips to recover the "Sub" Word trademark. Yamin flew to Philips sold the total 40% Asia company shares to recover the "Sub" plate wholly owned, national brand once again returned to the hands of national enterprises.
Shanghai feile acoustics, Vice General Manager Su Yaokang said the Asian plate at this year's "onshoring" company cleared the obstacle to development. As far as I understand, but in the end line "Sub" plate and end of the market-oriented "1923" outside the two brands, Ya Ming also plans to invite Spain planning a more high-end lighting deSigner brand, enabling companies to fully cover the domestic lighting market, achieving greater market share.
Su Yaokang also said that as the product becomes more abundant, not just confined to production of light bulbs, the company plans to launch held in March next year, yaming bulb renamed yaming lighting co., Ltd.
Turnover this year will reach $ 1.9 billion
It was learned that Shanghai yaming main business including incandescent, fluorescent, HID, LED, incandescent lamps basically faced with the situation at present, HID is a high-intensity gas discharge lamps, often to industrial lamp projects such as construction, design, and LED the use of the field even broader.
Sales channels, Su Yaokang told reporters that the company's primary sales channel is through distributors, wholesale channel, 70% per cent of total sales, major projects and key account sales accounted for more than 20%, the remaining energy sales from contracts with online sales, e-commerce accounted for about 5%. Since the launching of e-commerce platform company from July 1 this year, particularly generation y, generation consumer groups of all ages.
It is learnt that the company's 1999 revenues of only $ 100 million, turnover this year will reach $ 1.9 billion, this year's sales to grow by about 40%. Companies in Jiangsu, Guangdong and Shanghai regional sales account for total sales of about one-fifth, overseas sales had reached $ 50 million. Su Yaokang said company sales remained 30% per cent average annual growth in recent years, currently ranked top 10 in the domestic lighting industry. He said that within five years, Ya Ming are expected to among the top three domestic lighting industry.
Each year spend a large amount of research and development
Starting in 2009, the company implemented a strategic approach focusing on green lighting industry, by adjusting the investment abroad, began to focus resources, focus on the development of green lighting industry. At the same time, will also expand the company in the field of LED lighting business, improve the technical level of the company in the area of LED lighting. Su Yaokang said despite the cost of LED Lighting products than traditional 3-5 times higher, there is a certain pressure on the cost and technology, but LED very broad prospects for development of the application, just like mobile phones and digital products, I believe the popularity of LED lighting market not exceeding 5 years. Therefore, the company will at least an annual turnover of 3% among the research and development into new products and technologies.
It is understood that the Shanghai yaming target markets are mainly concentrated in architectural, industrial lighting, roadway lighting, commercial lighting, and so on. Last year, the company was involved in the Huangpu River landscape lighting project and the China Pavilion at Shanghai Expo, many Expo venues such as Museum lighting design of the project.
