A lot of knowledge of network marketing companies still remain in a few years ago.
Mistakes are a lot of outdated hampering the development of enterprises today.
Like any growing things, the current rapid development of Internet marketing at the same time, there are also a variety of problems, many companies understanding of network marketing there are also many errors:
Internet Marketing = Website Promotion?
That network marketing, many people immediately think of building Web sites. In general, a web site is that many network marketing companies are the first step, but far from all of network marketing.
Imagine, if you are the owner of a cosmetics company, a happy day built a company's Web site. Web site built was pretty, but a few days you worry - the vast "network" the sea, who can find you? Who visits your site ah? This is a very real problem. After the establishment of the company website, to make this website be effective, must also make their target customers can easily find your site. At this time, some professional companies - such as China's first Internet real-name real-name registration and search companies - 3721 to appear. These companies can assist you to resolve these practical operational problems.
In addition, the use of the Internet as a marketing tool the company must also consider many other features of the Internet and offline with other factors.
With network marketing company website is just the beginning of it, we need to develop, including site promotion, including systems, network marketing plan carefully in order to truly see the results.
Network Marketing = e?
Many e-commerce companies often equated with the network marketing, or that include e-commerce network marketing, or network marketing includes e-commerce. In fact, e-commerce have in common with the network marketing, but there are more differences, the two are not mutually inclusive.
Content of e-commerce is broad, the core of electronic transactions, e-commerce transactions and to emphasize that all aspects of transaction process electronically, and online marketing focus is the primary means of Internet marketing activities. That is, one of the hallmarks of e-commerce is to achieve the electronic transactions, the focus of network marketing before the transaction phase of the publicity and promotion. Have shown that the definition of network marketing: network marketing is their overall marketing strategy is an integral part. Can be seen, whether traditional or Internet-based business enterprise business, and regardless of whether the occurrence of electronic transactions, you need to network marketing. But network marketing itself is not a complete commercial transactions, but to provide Support to facilitate transactions, and therefore an important part of e-commerce. In particular, before the transaction occurred, the network marketing play a major role in the transmission of information. From this sense, e-commerce can be seen as the advanced stage of network marketing. In the absence of a complete e-commerce companies before, the same can be carried out at different levels of network marketing activities.
Network Marketing = online sales?
Internet marketing is sometimes confused easily with online sales. Online sales course is online marketing, but the two are not the same. Network marketing online sales is to a certain stage of development the result, but not the only result.
The purpose of network marketing is not just to promote online sales, in many cases, the network may not be able to achieve online marketing direct sales. But may contribute to the increase in offline sales, and increase customer loyalty. The effect of network marketing performance in many aspects, such as: to enhance corporate brand value, strengthening the communication between the customer and expand the channels of foreign information dissemination, improving customer service.
Content from the perspective of network marketing, online sales are just one part, and not have to have the content.
Many corporate Web site does not have the conditions for selling products online, the site mainly as a business channel for publishing product information, website promotion through certain means to achieve the purpose of product promotion.
Nothing to do with the traditional network marketing company?
Some companies believe that: I am a traditional company, network marketing has nothing to do with me. However, a large number of traditional companies in recent years has continued to benefit from online marketing.
Such as insurance, marketing, quality of personnel is not high and the current insurance marketing in the implementation of the human wave tactics, so that about 10% of the residents of the insurance sales personnel to take "behind closed doors, ignore the" attitude. Insurance marketing is not high overall quality of personnel has also led to about 66% of the residents do not understand insurance, insurance industry and therefore subject to a great extent. Then there was the insurance network, such as: customer access to the insurance company set up by the professional insurance services site (such as: China People's Insurance Company of ePICC service platform), select the online insurance products provided by the company, if any, will certain insurance coverage, then fill out the application form online, make an offer insurance. After underwriting by insurance companies, to agree or refuse to cover the back cover, by the insured on the Internet or through other means to pay the premiums. After the insurance company receives premiums, send their insurance policy. Policyholder or the insured can enjoy the services of insurance companies.
Many people may have seen the "Jack Welch's autobiography," Jack Welch is an e-commerce "fanatics." Edison invented the light Bulb, from the era of General Electric Company, handed down the traditional enough, right? Now it has become the world's largest e-commerce and network marketing companies out.
Internet marketing than traditional marketing
Without the guidance of the overall strategy of network marketing, conventional marketing methods to bring the network effect is very limited. However, if taking into account the number of network marketing is not just a simple combination of methods of operation, but a number of aspects related to the systematic project, the network marketing, marketing strategy to enhance the overall level of all aspects of the network marketing done very carefully , has a lot of network marketing to traditional marketing methods can not match advantage.
Because network communication with extensive and fast. Web site and other infrastructure to establish complete, network name, network search, and so step by step the external environment, the country and the world's Internet users can learn the first time the company's information, a comprehensive, in-depth attention to the company's new products, new services, all aspects of information Then companies can take advantage of the power of network marketing "unlimited extension of" corporate tentacles.
Network marketing is the department of affairs?
Marketing practice in the network, often encounter this situation: although the company has established a website and online products for the company detailed information, but the company clerk in the foreign relations business is very reluctant to introduce their company's Web site. After the operation on the understanding of some companies found that: The company website is restricted to a certain extent, its playing the role of network marketing! For example, some of the company's sales policies and regulations: the order through the company Web site is the company's sales, and sales performance does not matter, of course, no performance royalty, so business people will not want to allow users to more information through the website in order to avoid his white hard. This situation comes to be separated from regional operations may be more apparent. If there is no reasonable sales policies, are likely to be between the cross-regional sales problems, which can potentially affect the company's sales performance. This is the online marketing and offline sales of the conflict between the common.
Situation like this is also reflected in many aspects, such as: the maintenance of the corporate Web site, which department should be based? Is a marketing-led, or led by the Department IT? When the site features a problem or can not meet the marketing needs, you should apply to the proposals which departments? Network marketing enterprises to develop in the early, often encountered in various types of network marketing and management related issues, and sometimes need to address these issues in various departments to spend a lot of time to communicate.
When the network marketing norms gradually after the fact, the problem is quite simple, because the enterprise network marketing experience confirms a fundamental problem: network marketing, marketing strategy the company level, not just a department, a region can work undertaken.
It seemed that this is not a big discovery, but whether to recognize this, and straighten the location of network marketing, network marketing strategy for the development and implementation of vital importance.
Only from a strategic height and understand all aspects of network marketing and planning, and put into practice one day, you will inadvertently ushered in a new world. Internet marketing brought far-reaching implications in the future will show even more fully dripping.
