To promote a people totally unfamiliar with the products, choose what kind of promotion usually means a better arrangement?
Perhaps you will say, TV commercials, newspaper or soft paper. In the following this case, the answer is neither a television nor newspapers, but online forums!
Angel Yeast Co., Ltd., is the largest yeast manufacturer. Yeast, in people's common sense is used to make bread steamed buns and a necessity, little direct human consumption. The Angel Yeast Company has developed many health functions of yeast and production of direct consumption of yeast.
To promote yeast that people completely unfamiliar food, Angel forum of choice for promotion. So they began to Sina, Sohu, TOM and other influential community forum in manufacturing topics. Did so because in the forum, simple advertising is always the moderator posts a "thorn in the side" would provoke resentment users to create topic compare people can accept.
June 2008, there were many on the relationship between mother-and daughter in the hit TV drama, the relationship between attention-law is also very high. Therefore, the company plans "a bread-law cause of war" event.
Events in the first person about the North and the South-law wife had a squabble on the bread.
Posted after the post, causing a lot of discussion, involving the application of yeast. At this time, by professionals, the topic of conversation in the direction of the other features introduced into the yeast up and let people know not only steamed bread yeast, can also be eaten directly, and there are many health and beauty features. For example, weight loss. At that time, due in June, is the season to lose weight, but weight loss is always the concern of women. Thus, the discussion forum, so that these concerns the relationship between mother-and daughter also remember housewives an important effect in yeast - to lose weight. In order to post more attention, the company selected authoritative websites, use their credibility to a good position to push the post.
At that time, we chose a female channel Sina relatively high degree of concern the beauty channel, the related posts section down to Sharon to lose weight and so on. Sure enough, have a good forum and good location, immediately triggered a more general concern of Internet users.
Apart from forum marketing, Angel Yeast again in Sina, Xinhua and other major web sites with news, the news has to be Internet users to the forum as a conversation piece. In this way, product reliability is greatly increased.
In the next two months, the Angel Yeast Company's call volume increased sharply. Baidu to enter the consumer, "Angel Yeast," the words related to the search page will be displayed in the "Angel of instant yeast," "Angel Yeast" and dozens of related searches, Angel Yeast obtained high brand awareness and focus.
We can see: choose a good target customers often go to the forum, using a topic of concern to attract people to start forums or community marketing. Forum marketing is a good brand after all another way! It through a forum of influential manufacturers in the topic of the debate by friends and business conscious guide, the product's features and functionality demands of detail to inform potential consumers, stimulate their interest and purchase.
Angel Yeast in online marketing through the case, we can draw a conclusion: Forum marketing real value lies in its interactive network communication must be really good friends top posts or Zhuantie automatic transmission with high, those who create a post to find their top posts and numerous ID Zhuantie effect is not good practice because of poor participation of ordinary Internet users, advertising the arrival rate will lower.
