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2008 is a watershed in China's LED industry. This year, LED have been widely used to the Beijing Olympic venue construction, dreamlike visual feast is still very vivid. In recent years, the development of the domestic LED industry, ushered in the spring. The impact of the global financial crisis, the industries are more or less affected. However, LED lighting industry is not only not been affected, but in the State 4 trillion yuan of investment driven by the strong showing a linear upward trend. According to preliminary estimates of the relevant departments in 2010, China's LED lighting industry output value has exceeded 1,500 billion yuan, compared to 2008 doubled. LED lighting industry is growing so quickly, mainly due to the following three factors: first, demand-driven market, rapid technological advances, production costs dropped significantly, LED applications in lighting market is huge business opportunities. 2009, countries in the world in the promotion of LED lighting, LED lighting has been present in the field of automotive lighting and street lighting, corridor lighting, and other areas of access to comprehensive application and promotion.
In the market to attract and promotion, LED technology continues to accelerate the pace of progress, the product price increased year by year, production costs have to decrease the rate of 30% per year, which greatly reduces LED lighting to replace traditional lighting of the cycle. Second, the global industry to accelerate the emerging countries and regions. With the LED market continues to develop, LED rapid increase in the number of firms, increasing competitive pressures. In order to enhance their competitiveness, the global LED industry, the emergence of new trends in the transfer. In the high-end chain in Japan, the United States, Europe, and industry chain downstream of China Taiwan, Korea, and gradually the related industrial chain links to the mainland of China and Malaysia transfer, which is the development of LED industry in China offers new opportunities. Most noteworthy is that, the state continued to support the LED industry, becoming the largest LED lighting industry momentum. Back in 2003, 'National Semiconductor Lighting Project' Coordination Leading Group was established, marking the official launch of National Semiconductor Lighting Project. March 22, 2004, established the National Leading Group for Coordination of semiconductor lighting. In 2009, China has expanded the 'city of ten thousand ten' plan to promote LED street lamp demonstration lighting. At the same time in 2009 introduced the "electronic information industry restructuring and revitalization plan", the semiconductor light on a relatively high position.
To further promote green lighting project, and the promotion of energy efficiency LED lighting industry, healthy and orderly development, November 2010, the National Development and Reform Commission, Ministry of Housing and Urban Construction, Ministry of Transport to carry out co-organized semiconductor (LED) lighting products bidding demonstration project , Zhejiang sunshine, the history of Ford NVC lighting and lighting companies short-listed 28. Driven by three factors mentioned above are important, but the LED lighting industry to achieve sustained rapid growth, companies must expand the article in the channels.
LED industry in the country a good opportunity for development and construction of LED enterprise channels in sharp contrast to the slow speed.
Currently, the professional management of LED lighting manufacturers have been thousands, but in the end of the market, specializing in LED products, but very few businesses operate, most dealers just to LED products as a 'supporting role' to deal with. Improve the degree of channel construction, and manufacturing quality of products closely related to the level of control.
It is particularly worth mentioning is that the quality of instability and lack of after-sales service, once the relative improvement for individual channel construction business playing with toys. As early as 2003 years ago, some of the LED lighting business of the channel construction has achieved initial success, but not stable enough due to product quality, coupled with inadequate service, manufacturers and businessmen often the resulting friction, until it broke up. Just as the energy-saving lamps into the rural markets, the first to enter the rural market poor quality energy-saving lamps, replacing frequently, therefore, in a very long period of time left to consumers 'energy-saving lamp energy saving does not save money' in psychological shadow, which makes energy-saving lamp enterprises in the later into the rural market suffered terribly.
Although many companies still rely shopkeeper LED mode to survive, but for LED channel construction business, many owners have their own ideas. It is particularly worth mentioning is that many enterprises in the current product and technology is not particularly mature, does not improve the service as a support, even if the channel will soon build up and fall apart.
Channel model with the traditional LED products sure to run the game is. LED channel model of the future should be in the form of air-ground integration, that is 'brand promotion + model + service experience + performance engineering solutions', including brand integration of online and offline to do a large number of model projects mainly through online case display, and service experience and effectiveness of the programs must be achieved through the line. Different LED business, its not the same entry point for channel construction. LED light source, such as business, consider the traditional lamp with good match to form a strategic alliance, a borrowed boat, quick access through traditional channels to market terminals. As for the LED lighting suitable for civilian businesses, using the traditional channel model is also not a bad idea.
Channel is king in this era, no matter how difficult the channel construction, how high the cost, companies have to take that step, otherwise, make the brand bigger and stronger and can only be sat at home shouting numerous slogan.
LED channel construction for enterprise status, senior marketing planner Mr. He Si that the root of the problem lies in the enterprise product positioning is not clear. On the one hand, the pursuit of large and large enterprises, regardless of outdoor lighting or indoor lighting, whether power or small power, as long as the LED on the last; the other hand, small firms are 'hungry', who can make money to do. Product positioning is not clear, channel construction to not start. After all, different products, applications in different areas, companies choose different distributors of natural objects. It is understood that, at present, most domestic enterprises LED products are only applicable in shops and outdoor lighting projects and, so, for them, channel construction is not so urgent matter.
LED products with high technical content is the slow channel construction companies as an indirect factor. Lighting relatively low technological content of products, sales are generally made it clear that, while the LED products, there is no certain technical skills, it is difficult to convince customers. Last year I live to come across a case: an LED company in Shenzhen, a salesman, a business according to the cross bar LED light chip companies to sell, exchange process, the business owners and engineers made a series of technical problems that this man until his face sweating. Of course, a lot of dealers within the industry understanding of LED technology, certainly not as the owner of this enterprise and engineers, it will not make so many professional and technical issues, but as a salesman, not in-depth understanding of their own products, to be successful was extremely difficult to sell to, even to the dealer to Mongolia, and it was only a hammer, the sale only. According to industry vendors generally reflect the price is a direct impact on rate of adoption of LED lighting products, a key factor, and the lamp, even though the total cost of LED lighting than incandescent and fluorescent lamps is low, but consumers still purchase cost of the selection criteria, not too concerned about quality or versatility.
