Alto E: leading the field of LED display

Alto led mainly engaged in electronic display systems and electronic receipt system for the development, design, production, sales and the corresponding professional services, the main products include LED video display systems, LED information release and indication system, electronic receipt system. The proceeds of the offering to invest in the following four items: high-end LED video display systems project, LED information publishing and direct the system project, R & D center expansion project to upgrade marketing services supporting projects with a total investment of 264 million yuan.

It is reported that based on the LED display electronic Alto high-end market, independent research and development of control systems, professional service as the core for the industry, customers from needs analysis, program design, system development, equipment manufacturing to professional services in the whole position LED display system overall solution. LED display its commitment to become an international leader in the industry.

Featured obvious advantages

Alto electronic high-tech enterprises located in Shenzhen, dotted, established in 1993. Currently, the company established in Beijing, Shanghai, Guangzhou, Chengdu, as the core of the regional companies, forming the radiation of the marketing network and service system, and gradually the international market.

As the first batch to enter one of the field of LED display, Auto Electronics is the LED display, Shenzhen Research and Development Center of the construction units, with many years of LED display products in the development and production experience. The domestic financial sector is the most important information dissemination and LED indicating system providers, LED video display system in the nation exports to the forefront in the industry. In the Shenzhen municipal government of "Shenzhen LED Industry Development Plan (2009-2015)", the LED display in the field, is the leading technology, features have obvious advantages, representative of the enterprise.

Strong technical force, has 7 patents, 23 utility model patents, design patents 6, 8 computer software copyrights. Today, the Alto has passed the national high-tech electronics companies and software enterprises, access to ISO9001 international quality management system certification, 3C certification through the National and ETL, CE and other international certification, the Shenzhen High-Tech Industry Association unit, the Shenzhen Software Association Executive governing units, the state LED display professional member of the Commission, in the same industry enjoys numerous honors and qualifications.

10 years, Alto e brought together a group with extensive experience and knowledge of the various professional and technical personnel, to build up a sophisticated R & D team, formed a financial electronic equipment and LED photoelectric products, the two pillars of information display industries. Electronic equipment in the financial field, Alto smart card electronic receipt management equipment, won several national patents, software copyrights and government awards are widely used in Bank of China, Agricultural Bank of China, ICBC, China Construction Bank, Bank and other major banks; Austria Rio Alto customer self-service system and the classification queue management system, because of its superior product performance, service in government agencies, financial institutions and various related industries.

LED display in the field of optical information, Alto's LED display is now widely used in finance, taxation, telecommunications, and medium-sized industrial and mining enterprises, government agencies and other departments, a number of patents and honor, and more and more into the international market; Alto integrated LED Banking display system, but also because the industry's top level, much of the majority of bank customers.

Create "complex marketing structure"

LED display industry, according to customer's purchasing characteristics, Alto e using three-dimensional, multi-level marketing strategy to bid the project based marketing combined to form a complex marketing structure. At the headquarters level, to the company's brand and technological advantages to win the trust of customers, the establishment of strategic partnerships, marketing plan from the customer's pre-intervention stage, only precisely control the procurement needs of customers, but also for the later lay the foundation for project bidding, assurance companies to enter the customer's alternative suppliers. Bidding in the project, with the pre-cooperation, a comprehensive understanding of the true customer demand to the whole LED display system solutions, providing products that best meet customer needs, and ultimately win the order.

Overseas, the company uses the direct sales model, sales of LED based video display and other products, to provide engineering services from design to integration of complete solutions. The company's LED industry through professional exhibitions, advertising and other professional media for brand awareness and product promotion, and improve brand to professional customer understanding and knowledge of our products. With the depth in the international market expansion, the company customer service overseas has formed a three-tier service Xiangying mechanisms: first, through training, establishment of the company in the capacity of local infrastructure services; second, the company's global customer service platform consists of professional technical support engineers provide remote services; Finally, the assignment of major projects the company will field service engineers to ensure the implementation of the project.

In China, sales channels mainly domestic customers by participating in the tender selection, based on customer orders, supplier contracts organization. Major cities in the country set up a marketing network, and equipped with adequate technical support staff, so quick response. Technical support and customer service system by the head office customer service, technical support and service personnel around the joint build, and with a number of high-quality professional engineering and technical personnel and logistical support personnel. Customer service and project implementation with rich experience in handling emergency situations, to ensure that companies provide customers with high quality and quick service.

Money management money back in sales, the company established a sound risk control system to ensure the safety of its receivables recovery.

Six Advantages to enhance corporate value

In the current competitive landscape, leading international LED display enterprises have some first-mover advantage, but its dominance is not unattainable, this LED display for the Chinese enterprises to participate in international competition to create the conditions. E adhere to the independent research and development Alto research advanced technology, and actively participate in international competition, the top LED display enterprises, and improve customer needs analysis, program design, system development, equipment manufacturing, professional services, comprehensive ability, the professional LED display system has a strong field of international competitiveness. In addition, Alto electronics industry, the different needs for the development of the corresponding application software and control systems, and covers the entire process to provide customers one-stop professional services. Specifically, it has six competitive advantages:

First, the company engaged in LED display industry for many years insisted on the field of LED display to enhance the professionalism and the quality of LED display products and form business differences with the other LED display of the business model and unique competitive advantage, become high LED display end of the market their own brands and the international competitiveness of the professional LED display system solution provider. Company focused on high-end market, emphasizing healthy development, not to seize the market with low prices, but through technological innovation to enhance the added value of LED display products, thereby increasing corporate value, the formation of sustained and stable development of the core competitiveness.

Second, with the overall development of the overall technical advantages. Companies in the LED display industry 18 years of development history, 1995, the Shenzhen Science and Technology Progress Award, the technical level in the domestic industry in a leading position, has passed the national high-tech companies and software enterprises, with the three computer information system integration level qualification and so on.

Third, the ever-increasing self-brand. In the years of operation, based on the professional market, and establish a brand as the core business philosophy. Company focused on the professional market, located in the industrial chain of high-end LED display area, clearly a professional, high-end brand positioning; the company's operations adhere to their own brands, most of own brand products to sell and improve the brand as the core market competitiveness.

Fourth, the industry-leading talent advantage. The company has a high-quality, professional learning and strong management team, from the industry's R & D personnel, marketing personnel and management personnel of all kinds. Key management personnel have good professional knowledge and management skills, an average of more than 10 years in the company, the industry's development of deep understanding and knowledge of the industry and product technology development, changes in market demand has a forward-looking in ability to grasp.

Fifth, the high-dimensional market advantage. The company has a sound marketing network and build a three-dimensional marketing system. In China, the company established a direct sales model-based, covering the key areas, key industries, the end customer marketing network. Overseas, the company has accumulated through the years established in key regional markets, the corresponding sales channels, products are sold in over 40 countries and regions.

Sixth, mature industries to facilitate the matching edge. Pearl River Delta region where the company is the most important of the LED industry cluster areas. Complete industrial chain in the region, the product levels, and the depth of the high. Related supporting companies to obtain advantages in favor of supporting the industry's most advanced products and technical support, leading to the formation of the overall strength.