Zhengzhou Zhongyuan Display Technology Co., Ltd.

Show the establishment of the Central Plains in 1988, Zhengzhou National Hi-Tech Industrial Development Zone is the first joint venture in Hong Kong, but also science, industry and trade as one of the national high-tech enterprise, or was the largest professional production of indoor and outdoor large LED screen display technology enterprises and research and development and production base, total assets of nearly 4 million.
At that time, also anchored in Henan Zhongyuan shows a state-owned unit of a bureau under. In 1993, the Central Plains display and the Hong Kong Monetary Microelectronics Ltd, formed a joint venture of the "Central China Display Technology Co., Ltd.." Chao, chairman and general manager of the State Science and Technology Commission approved the first display experts. Since then, the Central Plains show soon become the largest professional production of indoor and outdoor display of large enterprises, privatized state-owned companies. Institutional changes, the company even more powerful, with greater space for free play, from the rapid development into the period.
Since then, the company was to develop a large color screen-based, product quality and display technologies have reached the international advanced level, and in the LED display, and other core products with independent intellectual property rights, won numerous national and provincial scientific and technological progress awards and other honorary titles, as well as the eighties and nineties Zhengzhou, Henan, the image of high-tech industry representatives.
80s of last century and early 90s, who have Asian Central Plains show, the National Games to provide the display, the importance of the national railway station square (Zhengzhou, Beijing, Shenzhen, Anshan) display screen and more from the hands of the Central Plains. Our products have been exported to USA, Australia, South Africa and other countries and regions. Sydney football, baseball display the main venue, but also developed and manufactured by the Central Plains show.
Even more sensational is the end of 1994 and May 1998, the Central Plains display in Tiananmen Square were installed 160 m of the Chinese Government in Hong Kong, resumption of sovereignty over Macao countdown. Countdown in Macao, the Central Plains shows using GPS satellite detection system that allows countdown for decades and will not run error second.
June 30, 1997, the eve of reunification, the Central Plains show a new vehicle-mounted LED giant color display into Tiananmen Square, hundreds of thousands of visitors to the capital of the live broadcast of the handover ceremony live. For a time, the Central Plains shows legendary, and its products known as "the first screen", "Asia's first screen" and so on.
Because many sensational items, the Central Plains show was a great honor. Many state leaders have inspected the company, its company name is Jiang Zemin personally by the book. Central China 1999 is shown before and after the peak period of Ding, the annual output value of more than 5,000 yuan.
However, the fate of the show and the Central Plains seems a joke, and now suddenly come down displays the Central Plains, has embarked on the road of bankruptcy.
Ills in the world body after 90 years, shows the rapid development in the Central Plains, while a number of constraints are also reflected. As the product has unique properties, not large-scale standardized production, only in accordance with the requirements of individual customers, "tailored", leading to limited profits.
In order to rescue, in September 2000, the United Henan Zhongyuan Display Ancaijituan, Shenhuo shares and Henan Construction Investment Company, a joint venture 57.2 million yuan was set up in Zhengzhou in plasma display technology Co., Ltd., specializes in color plasma display panel (PDP) of research, development and industrialization.
Subsequently, the company announced the news of the production of plasma TVs, Henan industry cheered its industry generally optimistic about the prospects for the industry. But only the last two years, the new company announced the dissolution, liquidation in accordance with legal procedures and make an announcement. Shenhuo Shares issued a bulletin that: the company's 12.5 million yuan of equity investments (22% of total shares), and finally by the liquidation, to recover 7.9 million yuan, investment losses of 460 million.
Investment failure, the authorities said it was poor management of the company, the product is not competitive. An industry source said more than 5,700 million pairs of plasma line, the same drop in the bucket. Analogous to that in April 2007, the domestic color TV giant Changhong investment in the construction of Mianyang, the plasma panel production line, a project planned total investment of 6.75 billion.
Solely responsible for managing the daily operation and management of the Chao laments: Initial pilot to invest 5,000 million, for such a large high-tech project, capable Diansha? Philip others, the same investment in the project at least 10 billion yuan, out of the product quality, technology can be a horizontal line in it? How we and others compare? Henan's IT industry, more difficult to develop, based on bad!
Tears off his horse, which is Lie was the mood. In fact, neither he or any other party, the hearts are full of frustration. New dream can not be achieved, Chao has selected the sacrifice the long corner of the living state. But his face has gone down market environment: competitors gradually grew up, the domestic four-fifty appeared similar enterprises, the Central Plains show up to 50 billion face amount of market share and often feel powerless.
Due to lack of liquidity, there did not dare pick list. In this situation, the Central Plains show business was very much in the doldrums, many companies have to dig people, coupled with some of the problems of enterprise management, limited income, some in the industry one of the best technical personnel away from the business. However, before long, many talented people here, is the dream of many high-tech personnel "work the Holy Land."
In such circumstances, the loss of the core technical staff seem logical. After they have mastered the core technology to start their own businesses, to open similar company, will soon become the new entrepreneurs, as well as the Central Plains show competitors. According to the survey, there is only local, such as Zhengzhou, "Mak", "Interbank", "Yianjia", "Xi Shuo", "Constant Light" and many other manufacturers, not to mention the national market.
However, due to corporate restructuring by the state-owned enterprises from other reasons, Lie, and the Central Plains and the general display onto a different path of development companies: in the specific operation and management, fully independent, self-financing, but in the investment decision-making on major projects, corresponding responsibilities, rights and interests and government parties did not draw a line.
It is understood that the Central Plains appear in the Industrial and Commercial Bank loans, almost all of the arrangements in the higher levels of government departments or designated major administrative projects: Zhengzhou Railway Station accounted for the big screen 60% -65% of the total, projects accounted for handover celebration in Tiananmen Square about 30%, Asian big screen 8% -10% share.
So they created such a vicious circle: the company no money, the higher-ups would recommend company to loan commitments after the end of the project by the Government to help Zhaopo Jia, the screen to sell, money to come back. First built and then subordinated, it seems the Central Plains have high hopes for some kind of display mode of operation. But in fact, after the end of the project, leadership or transferred, or it does not mention the repayment of things. Loans also went by themselves, and afterwards, tailored for specific projects only display their own back.
For example, before the reunification in 1997, the Central Plains by bank loans show built a mobile broadcast of display, even the car with a screen cost more than 1,500 yuan, June 30 at the streets in the capital, the successful completion of the tasks of the broadcast, but only after Can the screen back to the company. Today, the Central Plains area of ​​the factory shows that Taiwan, not cheap car display also bare in the sun exposure alone, the front was gone, leaving only the body and Heiqu Qu display screen, body marked "Central show" words. A staff, the screen exposure has been here for several years, but also use. In addition, the Zhengzhou Railway Station Precipitation large screen also allow the company more than 3,000 million yuan, and that this bank.
An industry source said that the Central Plains shows the loan and the resulting debt, the money no corruption, no misappropriation, no extravagance, are used in the display where the image of the big projects.
Lie with emotion: "Over the years carrying a debt burden, fight reports, looking for leadership and coordination over the past did not coordinate a result, many people are transferred. I've lived half my life, and finally come to understand now: do any business in the future or services, all talk about the good condition to say, not do things for free. "
Distorted relationship between government and enterprises, so that shows paid a heavy price for the Central Plains.
Yingxiongmolu a typical "sun + technology" enterprises, a flagship company, why LED display in the increasingly wide range of applications, growing market space today, not only does not expand, but gradually taking on a dead end?
Industry insiders say the company, is a microcosm of China's economic reform, epitomized the role of government-led enterprise. The face of the relationship between government and enterprises, we should ask: what business should do, what companies should refuse? How should companies put right and the social welfare, social relationship? Should also ask: Should the Government has made commitments of their own responsibility?
Some people have attributed to the Central Plains show cost me three: One of the company due to "witch hunt", to undertake too much "achievement projects", took on too much irrational bank loans; the second is the lack of modern enterprise system and enterprise management Construction, industry, academia, research indecipherable unclear boundaries between the diffuse, managers role appears misplaced; three enterprise strength is weak, the lack of strong support for large capital.
"Witch hunt" is to not rationalize and government relations. The importance attached by the government departments at all levels, is a good thing for an enterprise, but companies can not properly handle the case, would have a negative effect. According to reports, the specific operation and management, the Central Plains display is completely independent and self-financing enterprise legal person, but in major projects, the Central Plains has shown commitment to investment in many government departments, the responsibilities and rights with the parties concerned did not straighten out.
On the surface, shows the Central Plains due to difficulties in the debt pressure itself, or is the government's business-level non-market interventions have the heavy responsibility, but their underlying causes, or the Central Plains to the government and enterprises of the Relationship Between display inaccurate Or is it in between the government and the market philosophy and migration of poor skills. Central Plains shows the pain of abjection, the relevant departments not only thoughtful, but also need to show itself to reflect the Central Plains.
In addition, the private economy in Henan Province Zhang, vice president of research merit that the success or failure of an enterprise, and 70% depending on the business decision-makers, business leaders, the quality of the success or failure of enterprises play a decisive role.
Li Chao, the Chinese Academy of Engineering have been listed as a candidate, is the outstanding contributions of national experts. It is said that Chao is essentially an intellectual, a research worker. His work frequently gains, but in the coordination of interpersonal relationships, management of defects, lack of staff training, lack of enterprise culture. So, when he put into the business, his limitations and the advantages of his as to his business brought a decisive impact.