Giving away free gifts
In the beginning of the Internet when it is nothing commercial in nature, all things are free. This also resulted in a time when people are online there is a mental set type, and that is basically on the Web site should be free.
With the growing commercial Internet, the Web site to make money is now mainstream, but giving away free stuff can actually be a good promotional tactics. For example, free samples, free download e-book, free e-newsletter, free trial of some online services.
Free stuff easier to convince users to try out, or through free gifts to discover the benefits of your product or service, thus further into paying customers. FREE also easy to come by word of mouth to attract more users.
Participate in forums and other community activities
Often in the forum (forum), blog (blog), net pick (social bookmark), newsgroups (newsgroup) and other local opinion is good promotion method. Of course I do not mean the link spamming, but really participate in the discussion, the best to those who need to provide professional advice.
This accumulation of elapsed time, you will build credibility in the community. Usually you can leave your message Signature interested, I believe your people will naturally go to visit your site.
Joint program (affiliate program)
Attract other site owners to participate in your joint plan, when a visitor clicks from these joint owners of the site links to your site, buy your product or service, you pay commission to bring traffic Webmaster.
This is a win-win situation, you do not spend too much time and effort to bring traffic, and there is no danger, because you do not have pre-paid advertising. Webmaster participating in your league, he do not consider product development, service, etc., can be relatively easy to earn commission.
This is a very common form of network marketing these days, Google is also testing the Pay-for advertising.
Published articles
Write articles about your industry professionals, and submission to the relevant online magazine, news, industry portals and other sites. Sometimes you can also publish their own Web site, licensed to publish your articles to other sites, of course, on condition that the source column name.
This approach is very common in foreign countries, but also very effective, but it seems too much trouble at home because many people do not make use of your office paper.
Or e-zine mailing list (mailing list, newsletter)
I do not mean spam, but users take the initiative to fill in your site name, e-mail, subscribe to your e-magazine, asking you to send content via email to him.
In most cases, users visiting your site several times before, it is difficult to make purchase decisions. Studies have shown that, on average, users need to visit your site 7 times, will buy from your website. So how do you ensure that users will always remember your site, many visit your website?
Allows users to subscribe to your e-zine is a good way, because these e-magazine is free. Then you continue to remind the user through the electronic magazine of the existence of your site, certainly not a hard sell in the magazine, the magazine as long as you provide useful information and knowledge professional enough.
PPC Advertising (PPC)
This means rapid results, and do not put too much effort, to open an account within a few hours after the traffic began to come in, which is testing new products and services very good way.
Disadvantage is that some of the industry has become quite expensive keywords, you can refer to this article.
General Banner
We often see this common banner ad, when the peak of the dotcom bubble to see the most, also contributed to the bubble finally burst in one of the original fierce. Now the effect of such advertising has been greatly reduced, but in fact is still useful, and the price down a lot, this ad is very effective for brand building.
