"After the integration of Roma in the future will lock the three product lines: one led, from the LED driver, LED backlight and then to LED Lighting products, all through the industrial chain. The second is the next generation of power devices, mainly used to develop new materials SiC SBD (Schottky diode) and SiCMOSFET (semiconductor FET). Third, sensors, development and application of a wide range of MEMS acceleration sensors. "Roma semiconductor deSign center in China, Li Jun, general manager at the current high cross on the" China Electronics News "Roma journalists emphasized the strategic layout. After 50 years of development of the Roma, are gathering strength for the new outbreak.
Advantage of the three product lines accumulated
"Roma in the field are the advantages of LED brightness, small size, and provide complete solutions." Li Jun said. Roma has launched the world's smallest, thinnest Chip LEDPICOLED-mini series, showing Roma the lead in this area. Reporters saw at the show for the automotive front of Roma, rear LED driver solutions developed. It is fair to the staff, front rear high efficiency LED driver programs, and strong anti-interference, good heat dissipation, there are customer orders Roma products.
Hybrid vehicles, electric vehicles, wind power and other market driven heating demand for power devices. Improve the device driver by the electrical energy into mechanical energy conversion efficiency is essential, which requires reduction in gear and drive shaft part of the loss, while the power device installed inside the motor can reduce the loss. "The traditional Si module can not be installed in the motor inside, because can not afford the high temperature environment of 200 degrees Celsius. In addition, it requires a lot of cooling Equipment, low efficiency, large loss." Li Jun said, "and the SiC modules not only be competent in this high temperature, and it can also be more compact, reduced volume of about 50%. while its heat from the surface of the back and therefore more efficient. "Roma last year acquired the German supplier of SiC wafers SiCrystal company, and pre-and post-office operations are concentrated in the completion of the Roma, thus establishing one-stop SiC device production system. Li Jun introduction: "At present, the Schottky diode has been in volume production next year SiCMOSFET will enter the market."
Roma merged last year, the field of outstanding performance in the acceleration sensor of the U.S. Kionix company, to further consolidate the strength of the Roma in the sensor field. This shows the Roma for mobile phones and digital cameras and other devices, corresponding to the non-contact single-chip motion detection light perception and proximity sensor IC. Show the staff, the sensor is one of the largest mobile phone applications, the main needs of light perception sensor, proximity sensor, acceleration sensors, the Roma light perception and proximity sensor to achieve a "combo" to achieve the industry's first non-contact movement detection. Roma will next consider the market demand for this launch and acceleration sensor on the basis of integrated "triple play" chip.
Strengthening China's layout
China has always been one of the most important markets of Roma, has now formed four sales companies and 15 sales liaison office for the structure of the network, in Shanghai, Shenzhen and Hong Kong established a development center in Dalian, Tianjin, established production base, which was constructed in China, development, sales, manufacturing in one of the train system. Li Jun introduced, in order to rapidly respond to the expanding Chinese market requirements, Roma plans to continue to expand sales network in China, the future focus is to further promote localization.
Li Jun said that the Roma policy of localization in China is:
First, from wafer manufacturing to previous product development is mainly done in Japan, and the present development center in Shanghai, began the development of the whole industrial chain.
Second, China's domestic market demand for the product development roadmap for the development, such as through cooperation with Tsinghua University, China committed to DTMB receiver chip for terrestrial digital TV signals in the development, has launched demodulator chip, its advantage is built-in AD converter and SDRAM , better noise immunity.
The third is the local application, provide the appropriate solutions. Things such as market demand for China focused on the sensor, memory and communications modules, etc., Roma, the main push will focus on one sensor, the second is the development of EEPROM, the three modules is the development of communication standards such as ZigBee module.
It is worth mentioning that the Roma in 2006, the Joint Industry-University and Tsinghua University signed a package deal, and actively carry out the most cutting-edge technology on the electronic components industry-academia joint development. Roma in Tsinghua University from the investment of about 2 billion yen construction of the "Electronic Engineering, Tsinghua University Roma Pavilion" is expected to be completed in April 2011.
For the Chinese market demand, a wide product line makes the Roma it can show their skills in various applications, including power devices, MCU, sensor, universal memory, audio and video processing IC, SiC Mokuai, wireless communication module, display technology . Li Jun said that in addition to providing Bluetooth wireless communications, ZigBee's RF technology, the future will also develop Wi-Fi radio products.
"Roma has the Chinese elements of sales and development team, not only emphasized the rapid response to customer demand, but also very focused on customer service, such as technical services, through continuous improvement system designed to provide the corresponding products and solutions." Jun Li stressed said.
