In urban markets, and foreign TV companies of war going on at the same time, a number of local TV business executives expressed high expectations of the rural market, these enterprises in the new round of bidding in home appliances all were active, trying to take advantage under appliances Heung break, and break the weapon is the LED TV.
Monitoring data showed retail sales in the PRC, after more than a year of market development, led the third quarter of this year into the TV explosive growth phase, up 3496.5% year on year growth rate, normal LCD TV sales, compared with the same period in 2009 decreased by 10 %. Expected by 2012, LED TV LCD TV is expected to go beyond ordinary flat TV products to become the boss. LED TV to do the boss, the rural market naturally can not let go. It is understood that, whether it is local or foreign TV companies, will be LED products to the rural market.
Konka vice president and general manager of multimedia business unit, said Mu Gang said, Konka TV to the countryside, 7,8,9 months have exceeded 20 million units sold, the average monthly sales of 480 million yuan. Konka TV to rural areas as the main product, the net performance of sharp eye-catching LED TV. Konka Multimedia Marketing Group Marketing Manager Huang Xinzhong said, Konka flat panel TV in rural areas is the main sales market, will be paid attention to.
Senior Executive Vice President Marketing Headquarters Skyworth Liuyao Ping pointed out that environmental protection at the national low-carbon initiative, Skyworth LED products will promote universal access in the rural market. It is understood that a new round of home appliances in the tender, the tender Skyworth TV products are all on 80 LCD TV, 42 open for the cool LED TV, 52.5% of the total number of bids. Shows the popularity of cool open LED TV Skyworth determination. Meanwhile, Skyworth in bidding for the first time increased 55-inch LED TV cool open, thus, large size range will usher in cool open huge opportunities.
LED TV in the promotion of foreign brands on the market also increased the attention on the town. Samsung said the person concerned, according to national standards, reached less than three energy efficiency requirements of the TV will not be listed for sale. LED energy-saving advantages of television was, in general, a 55-inch LED TV's power consumption and a 32-inch LCD TV power consumption quite ordinary. On the one hand low energy consumption, on the other hand, LED TV is slowly approaching the price of an ordinary LCD television, and hence, LED TV, whether in rural or urban, has great development space.
According to another dealer introduction, although more expensive than ordinary LED TV LCD TV, but because of power saving by many rural consumers as a practical, economical product, so sales prospects are very good.
