Company held the 2011 annual meeting of the management

Jiang Yunzheng president in the "Work Report"that is in the current BDO Runda fourth strategic business transformation and the second period. Strategic transformation of the fourth major performance in five areas: First, the leading industry in transition: from multiple series of small household electrical appliances chain transition to the LED industry chain and more, including the extension and the LED chip, LED packaging and modules, LED applications (lighting and display ), LED power, LED materials, LED equipment and so on. Second, the business model in transition: the layout of the space in the market, mainly from the overseas market, changes to both domestic and international markets; in the management of the way, from the empirical, habits aptitude specialization, standardization and institutionalization of change; in the business strategy On, leading to the cost from the cost control, profit leader, and from OEM / ODM to brand management, capital operation and parallel changes. Third, the organization and management framework of the transition: linear functions of the system matrix division system to change. Fourth, the management team in transition: the production management model to a business management transformation. V. Transformation of corporate culture: Culture by the OEM (the pursuit of the first, standardization, wage concept) to the innovative culture (the pursuit of the first, pluralistic and inclusive, stimulating vitality and creativity, teamwork, initiative, sense of belonging and a sense of accomplishment) change.


Dong-lei Wang, chairman of the company made ​​a 3-5 year development plan with emphasis, he pointed out, the company plans to use the next 3-5 years, the world's leading small appliance and semiconductor lighting manufacturers and service providers. He further pointed out that to achieve the objectives of the company's key factors in the development of the scale (high-speed growth model), technology (follow with another new model) and human (professional model). Meanwhile, Wong Tung & Partners also need to focus on the new situation of the business transformation, LED base construction, cost control, team building, brand management, incentives, security, and gave emphasis on corporate culture. He also hoped that companies of all cadres understand the situation, grasp the overall situation, change their thinking, work hard, take off for the BDO Runda contribute to a force.


At the meeting, the 2010 cost reduction and management responsibility of the units made ​​outstanding contributions to the recognition, Jiang Yunzheng president and head of the business unit signed a "management responsibility in 2011 the book. "