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2010 Auto energy-saving lamp industry business management systematic study of science

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Chapter I Overview of automotive energy-saving light industry
Features and Applications Section
Automotive Industry Characteristics II energy-saving lamps
Third quarter automotive industry life cycle energy-saving lamps and Growth Analysis
Chapter automotive industry external environment analysis of energy-saving lamps
Section Automotive Industry macroeconomic environment of energy-saving lamps
Section of Social and Economic Environment
Third quarter automotive industry policies and regulations of energy-saving lamps of
Auto energy-saving lamps IV Development of Industrial Technology Technology
Section V General Conclusions
Chapter automotive industry, competition in the market of energy-saving lamps
Section automobile industry market size of energy-saving lamps
,2005-2009, a energy-saving lamps automotive industry the development of the total assets of
II ,2005-2009, energy-saving lamps automotive industry the development of sales revenue
C ,2005-2009, energy-saving lamps automotive industry, the development of the total profit
,2005-2009, four other major economic indicators of development
Section II energy-saving lamps automotive industry, analysis of market concentration
Third quarter automotive industry competitive energy-saving lamps Factors
First, the automotive industry into the factors of energy-saving lamps
Second, the automobile industry, alternative energy-saving lamps Factors
Third, the auto industry competitive factors of energy-saving lamps
Fourth, energy-saving lamps automotive supplier industry, factor analysis
Motor vehicle buyers of energy-saving lamp industry factors
Six of the five competitive forces model
SWOT Matrix Analysis Section
First, the automobile industry, external opportunities of energy saving lamps
Second, the automobile industry, the external threat of energy-saving lamps
Third, the automobile industry, the internal strength of energy-saving lamps
Fourth, within the automotive industry and disadvantages of energy-saving lamps
V., SWOT comprehensive analysis
Chapter automotive industry, energy-saving lamps of the internal capacity of the main competitors
Section Auto industry main rival energy-saving lamps compared
Section enterprise of a
Second Section companies
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Chapter automotive industry diagnostic report energy-saving lamps
Basic Evaluation Section
Section II energy-saving lamps automotive industry, the main problems of existing
Third quarter automotive industry, energy-saving lamps evaluation of future trends and prospects
Comprehensive Analysis of Chapter VI Strategy
Section enterprises common strategic issues
First, there is no strategy or swing, resulting in waste of resources
Second, the development is not only tight, the lack of global view
Third, the functions of the strategic (tactical) instead of business strategy, the implementation of the system disorder
Fourth, the lack of execution, strategies and programs out of touch
Development of corporate strategy and planning II
First, the corporate vision of
Second, the corporate mission to determine
Third, the direction of corporate business scope
Fourth, business growth mode selection
Fifth, development of corporate strategy planning
Classic case of Section III
I, ... ... ... ... ... ...
Second, ... ... ... ... ... ...
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Chapter VII of the management of corporate governance and organizational structure
Section main mode of corporate governance
Section II, the company issues common state-owned enterprises in China
First, the absence of the owner on behalf of
Second, related party transactions
Third, the options are too concentrated
Fourth, internal control
Fifth, managers of the failure of incentives and constraints
Sixth, the party committee and the conflicts between the corporate governance structure
Section III common corporate issues of private enterprises
First, property rights
Second, due to the dominance problem
Third, the key problem of controller
Company of China Group IV Common Problems
First, the fragmented and scattered resources
Second, beyond the reach, and increased risk of
Third, the lack of standards, management of disorder
Fourth, the process lengthy, inefficient operation
Corporate Governance Section V methods and organizational structure of the major management recommendations
Classic case of interpretation of Section VI
Chapter VIII of the Financial Management
Section I of the main issues of financial management
First, the financial mechanism is not perfect, leading to financial difficulties, a serious shortage of funds
Second, the financial goals are not clear, resulting in weaker investment and the lack of scientific
Third, financial control is weak, leading to idle or insufficient funds, working failure
Fourth, financial management is in chaos, leading to rigid management model, the old management concept
Main Financial Analysis Section
Cost Management Section
Comprehensive Budget Management Section
Enterprise Risk Management V
Corporate Finance Internal Control Section VI
Classic case of interpretation of Section VII
Human Resource Management Chapter
Human Resource Management Section of Frequently Asked Questions
First, the traditional human resource management is still in the stage of administrative personnel management
Second, human resource management role of head of enterprise at all levels of play is not effective
Third, the positioning of the lower human resources, low quality of personnel
Fourth, development, personnel training is not enough, re-use, lightweight development
Human Resource Management Section and the idea of ​​the main methods
First, job analysis and job description
Second, staff recruitment strategies and evaluation criteria
Third, staff training, management and design
Fourth, employee performance management solutions
Classic case of interpretation of Section
Salary Management System Chapter X
Salary Management FAQ Section
Salary Management Strategy Section to determine
Salary Management Section Mode Selection
Evaluation of Salary Management Section
Classic case of V s

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