LED lighting develope into a vicious competition, no country Peugeot

So in love with LED

In others it seems, as the general manager of Heyuan in Guangdong Hing Mak Han Xin lighting is a wealthy boss, and the old Jimmy would think that he is a salesman's salesman. To promote LED lighting, two years old Michael has been back and forth across the country, traveled the country almost all the capital cities.

Of wheat to get to know LED in 2007, when a buddy pulled out his occupation LED industry. On the LED "know nothing", he fail to beat the man "sweet talk" of the "Fudge", decided to invest in shares, "a trip to the pool of muddy water trip."

Thus, over forty years old Michael began to "catching up" LED common sense. LED English name LightEmit-tingDiode, translation of "light-emitting diodes", is a solid state semiconductor devices, can be directly converted to electric light, is used as a semiconductor material - The new generation of optical conversion medium light.

Industry experts generally believe that semiconductor lighting is following the "torch to the oil lamp (candle)", "to the incandescent lamp (fluorescent lamp, energy saving lamps)", "incandescent to LED lighting," the "third lighting revolution," as " fourth-generation light source "or" green light ", with energy saving, environmental protection, long life, small size and other characteristics.

Michael really know and let the old LED's "magic" is in the 2008 Olympic Games opening ceremony. Beijing Olympic Games, LED was first large-scale applications and be successful. The opening ceremony, a huge picture of exquisite, rose into the air "Dream rings", sparkling costumes ... ... all performed by eye-catching LED lights, stirring, let the old wheat, "opened the horizons" .

Subsequently, in the 60th anniversary of the Festival, the 4028 Tiananmen Square performers dressed in colorful LED light tree, constitute most of the world called "Light Cube" theme performing area, reproduce the magnificent Olympic LED lighting effects like the classic, the old Jimmy began LED "great joy" of the.

2010 Shanghai World Expo will become the world's biggest ever LED show, the Expo site has become the world's largest LED demonstration area. Kilometer World Expo axis more than 200 million units with the LED, the Expo area used 1.03 billion LED chips, lighting indoor stadium, about 80% of the use of LED light sources. In addition, more than 10 billion value of the LED display to show the wealth of video content, the Expo will be the function of LED to an extreme.

Dedicated to the Shanghai World Expo to see the old Jimmy, on the LED into the temptation of "unable to stop" position, a stronger investment confidence and determination.

Although the LED in the major national holiday celebrations, "work up to Wei," but the old wheat in the actual "selling" process is not smooth, many local governments is clearly not wait to see him, even some that he was "cold." Moreover, with in-depth understanding of the LED industry, but instead of wheat produced a lot of "confused" him into a "dilemma" situation.

LED industry "explosion"

Over the years, developed countries spent heavily to support the LED lighting industry. In 1998, Japan started to spend 6 billion yen, "the 21th century project"; the United States since 2000, invested 500 million U.S. dollars to implement the "National Semiconductor Lighting Plan"; the same year, the EU announced the launch of a similar "Rainbow plan."

LED industry in China started in 1970. June 2003, at the national "863" program with the support of Ministry of Science and proposed the development of the first semiconductor lighting program, which opened a high-speed development of LED lighting of the big screen.

China's rapid growth in LED sales for the first time, from traffic lights in 2003 the city began a large-scale replacement. This is only a signal to drive the year 61% of China's semiconductor lighting market of high growth. "National Semiconductor Lighting Project" under the impetus of China's LED industry has taken shape, including the production of LED epitaxial wafers, chip preparation, chip packaging and application of LED products, including a relatively complete industrial chain. Shenzhen, Nanjing and other major cities have also answered the call, spending huge sums to build industrial parks and industrial base, and to enact related industry development plan.

According to the Ministry of Industry, deputy inspector of electronic products introduced off white, with the country to accelerate the pace of progress in LED technology and the rapid expansion of industrial scale, China has become the fastest-growing LED lighting industry, one of the greatest potential. At present, China has initially formed the Pearl River Delta, Yangtze River Delta, northern China, Jiangxi and Fujian (state) House (gate) region gather four LED lighting zones.

"Guangdong is China's LED industry, one of the most developed regions and 11 of its focus on the development as the emerging industries. LED cluster in the Pearl River Delta area in Shenzhen as a leader, full packaging and application development, package production accounts for about 70% of the country, accounting for 50% of the world. "old Michael told reporters.

At present, LED is mainly used in some special lighting or special lighting market areas, such as landscape lighting, mine lighting, backlighting, automotive lighting, rail lighting, and the Government to promote the street lighting, and has been widely used in other areas. According to statistics, in 2008, LED backlight in flat-panel TVs, notebooks and other market share of over 20%, more than 50% in 2009, 2010, over 70%. Because of its broad market prospects, LED industry in recent years, rapid warming in the country.

Past two years, the promotion of good policy, LED industry to a large outbreak. At this stage, the number of people in the industry up to 5 million people, more than 20 research institutions, enterprises more than 4,000; one upstream firm more than 50, more than 1,000 packaging companies, more than 3,000 enterprises downstream applications.

LED of the outbreak, largely benefited from the December 2008 proposed by Ministry of Science and carry out the "city of ten thousand ten" LED pilot demonstration application of the idea of ​​the city. March 16 this year, Secretary Ministry of Science and high-tech city of the original 10 to 21. The future of cities will get a subsidy, in public spaces such as roads, tunnels, parking lots and gas stations and other places, installing LED lighting.

To speed up the development of LED industry, the National Development and Reform Commission and other 6 departments jointly issued in 2009, "the development of semiconductor lighting energy industry views" for the LED industry in China outlined a bright future: in 2015, the semiconductor industry, energy-saving lighting products After the market share increase year by year after functional lighting to 20% of LCD backlight up to 50%, and landscape decorations and other products more than 70% market share.

863 Group plans new materials Xu Jian, chief expert has revealed, according to "second five" plan, semiconductor lighting project to the localization rate of 2015 chips will be 70%, industry scale reached 500 billion yuan, and the enterprises facing huge business opportunities.

Market into a price war

However, in such a halo behind, but it is something to be concerned about the scene. Guangdong authorities recently released a report, the United States, Japan and Europe LED company with more than 80% of the LED chip core technology patents, and similar enterprises with less than 10% of similar patents.

For a long time, LED wafer and chip market upstream core infrastructure technology, has been several major foreign industrial giants such as Nichia, Toyoda Gosei, Lumileds, Cree, Osram and other monopoly, accounting for about 70% of the whole industry's value chain, which also makes our LED the structure of the industry chain is very unreasonable.

It is understood, LED industry chain, including chip research and development production, the growth of epitaxial wafers, LED packaging and LED applications. The first two belong to the upstream industry, the profit about 70% of the entire LED industry; the latter two belong to middle and downstream industries, the profit is very low.

As a late start, compared to European and American developed countries, domestic market size of LED industry, or technology, whether there is a considerable gap. The reason is mainly lack of core patents, in particular, the white is the most critical, high-power LED light heat balance, durable and efficient phosphor, such as patents, has been in Europe, America, Japan and monopoly, to suppress the development of our industry.

At present, China has reached thousands of LED-related companies, but the real master core technologies of the enterprise are not many. LED industry thermal current on the surface, many small factories weak R & D, mostly buy-assembly, and its multi-chip technology purchased from abroad, and some companies even in the LED lights installed on the fan to heat.

Of wheat, said: "Because there are a number of demonstration projects is not too good because of the street lamp technology, business model, the problem is not resolved. I gave some to a LED lighting demonstration Road, the effect on the poor. About 2009 November to do, six months after the light failure problems (ie, lower light intensity) is very serious, the main problem is not solved the heat lamp is good, there are some put out the lights of the situation. If the technology were not accepted, then there will certainly be the introduction of products the problem. "

It is understood that the small size of the domestic LED enterprises, most of them did not exceed 100kk / per month to (1kk = 100 万 teeth). Participating units of the upstream industry (especially the research institutes) want to build their own capacity, but the initial stage of production is not large, scattered throughout the industrial resources, there is no scale, the enterprise is only a single chip from the high price of foreign imports, the status of low bargaining power, so that the high cost.

As the price of LED lights expensive than traditional sodium, into a larger one, making a bold investment in the local government not led to LED lights in the country far behind the popularization and application rate in Western countries.

In the state's policy orientation, the local government and get the building in recent years set off a wave of large-scale LED production base. However, small-scale domestic enterprises generally LED technology is weak, and poor product quality, become an obstacle to the development of the undesirable elements of LED, which tend to make the market into a "price war" vicious competition.

"Clearly, LED vicious competition of enterprises will inevitably reduce the capacity of the market's ability to dissolve and may even destroy confidence in the newly established market. Meanwhile, business qualifications vary, the product varies greatly, seriously hurt the consumer's reliability, but also often leads to LED industry stagnation. "Zhoucun Guangdong LED production and research alliances with concern the Secretary-General said.

In this regard, off white stressed, in order to promote the LED industry, health, science, and orderly development, should do the "second five" LED industry development plan; study and formulation of industrial policies for industrial development to create a good policy environment; building to enterprises as the mainstay of technological innovation system; formulate the relevant technical standards; product testing institutions to strengthen the construction and improvement, the establishment of intellectual property and other public service platform; to strengthen interaction between industry chain and promote the coordinated development of the industrial chain; actively promote LED in all fields application.

There is no standard, the product quality can not tell

In addition to these problems in addition, LED industry also faces an urgent need to address the "test standards" issue.

According to the old wheat, at present, China has not yet developed standards for LED lighting, only the traditional detection methods to detect sodium LED lights, but they are essentially different. In addition, the application of standards across the difference, leading to trans-regional enterprises to develop new markets encountered strong resistance.

At the same time, the current vendors within the industry there is no industrial development can be absolutely dominant, so that LED in terms of product specifications or measurements are the lack of appropriate standards. Currently on the market a wide range of LED lighting related products, products to fish, causing the market is not standardized. Also contributed to the diversity of the product difficult for enterprises to focus on mass production, so that the quality of LED lighting products be affected.

Thus, for the various forms and uses of LED lighting products, especially the needs of the market has been launched and a huge LED lighting products have the correct road, reliable and consistent assessment system, the development of relevant standards has become urgent LED needs.

Zhoucun said: "Because the very fast development of LED core technology, the industry cycle is 18 months, a very short period of time will occur in the technical aspects of a dramatic change, resulting in the State difficult to determine national standards, industry is also difficult to determine the industry standards. because the core technology is not in our hands, but also caused our testing equipment, testing methods inadequate. This has caused the entire industry is imperfect there is no standard, good and bad can not tell, resulting in promotion and application aspects of the product the Government can not purchase and application of large area. "

Industry sources, nearly two years as LED landscape lighting and road lighting a large area spread out, if there is no standard to guide, is likely to lead to low-level redundant construction, while wasting a lot of resources, on the other hand is not conducive to LED Landscape Lighting in the road and the long-term development.

It is understood that change the status quo, the current National Committee for Standardization Lighting has 12 on the LED lighting standards through a basic validation, the Ministry of Industry Standard LED Lighting LED Working group 7 through basic validation standards, if goes well, these standards After further review on management's approval, is expected to soon promulgated.

Because LED is a new sunrise industry, the standard-setting around the world are currently underway. Industry have suggested that our country can in the appropriate range of countries and regions with a number of joint research and development of standards.

Urban energy saving "best mode"?

March, western Guangdong. Night under the main road in Heyuan City - Building Avenue, in the LED light irradiation, look bright and beautiful green roadside green belt.

"We made a three Heyuan Road, which is in September 2009 the product, so far, the light fades within 2%, in the scope of design, good results. Our target is 1 million hours, lumen 5%. "confidence that the old Jimmy.

Heyuan City, street by the official told reporters: "LED lights are energy-saving demonstration project using LED street lighting Xing Yue, the use of measurement results meet the original published in 2006 the Ministry of Construction," Construction of urban lighting design standards, "energy-saving effect original use of the normal sodium compared to saving more than half; and long service life, and now the quality is very good, without any trouble. "

According to the old wheat introduction, Heyuan City, a power supply of the data provided, the use of LED lighting, after a before and after comparison test, the unit electricity from more than 7800 yuan per month, reducing to 1680 yuan. By calculating the effect of energy saving to nearly 80%. The street reconstruction saving effect of at least 65%, the new road up to 70%.

Heyuan City, Guangdong, Xing lighting in successful promotion of LED lighting, adopted an innovative mode of operation, the contract energy management (EMC, EnergyManagementContract) mode, through the practice tests are "widely optimistic."

It is understood, Heyuan, Guangdong, Xing lighting manufacturers as LED lights, and a venture capital firm in Shenzhen, Heyuan City, the three parties concerned reached agreement on the part of Heyuan City, LED street reconstruction project, to bank credit and the buyer a combination of energy management contract innovative models, with investors concerned by the Heyuan City, signed a 5-year contract, the buyer of credit, project finance facilities amounted to 80% of the total project cost, this will basically solve the funding problem.

After the street reconstruction, Heyuan City, concerned with the monthly savings in electricity and maintenance fees to the investment company repayment, this would both reduce the pressure on the Government's financial resources, while safeguarding the energy-saving LED street lamp project smoothly.

Experts believe that this "user + business + investment companies (or banks)" model, the introduction of buyer's credit, the power-sharing project with financial risks, protect the production, consumption and maximize the benefits and risks of financial tripartite minimum.

Of wheat that the current EMC model "is the best, complete urban energy saving solutions."

Because the "Game", so "do not draw a large audience?"

However, perhaps because in the energy saving aspects of LED great advantage, resulting in the promotion of LED lighting, more difficult to form a "Game No One Played" the situation.

According to industry sources, the LED lighting, long life, low maintenance costs, so that some local government departments concerned, "If you promote LED, will inevitably result in job losses." In addition, the cost is too high is "difficult to promote" the important reasons.

Heyuan City, the official said street, from the energy saving effect of speaking, if the overall promotion of LED lights, will certainly "do more with less." But objectively speaking now, LED lights cost is still relatively high. Promotion, they must keep costs down.

"Now the whole world is talking about energy saving and low-carbon economy, LED as an important means of energy conservation, the future will be a good development of the industry." Prospects for the future, Shenzhen, Chen, a venture capital firm and believe that, "The industry is entering a stage of rapid development, began moving towards maturity, some leaders in the future."

Why not develop before the LED? President Chen believes that "because of financial capital is not optimistic about the industry. Now VCs are optimistic about the financial industry and products, that is, in these three years, will form a rapid development period." "As far as I know, at least Family Style LED dozens of investment companies to risk investment in the industry. "President Chen believes that" we have set up LED security deposit, in fact, to this industry had a plan. Shenzhen has more than 700 LED business, we probably have to support two thirty to access our services platform, which may have a few inside the electronics industry will become like ZTE and Huawei as the leader. "

"In the future, the industry there are several possibilities: either have their own core technology, and then rises to the level of leading enterprises; or support for these big companies do; either closed down. Transformation or the number of failures will be much higher than the former, the time point after 2015 should also be. "Zhoucun think.

Prospects for the future development of LED, off white expressed "cautious optimism." "We encourage the development of a broad market prospects and significant energy-saving advantages of LED industry, we have been fully aware of the importance of the development of the industry and the need for investment in the capital, it also has a high enthusiasm. Excitedly, we also noted the recent trend of overheated investment, there are obvious blindness. to guide the LED industry, health, science, and orderly development and protect the interests of investors, you need to do careful analysis. "

Very energy-saving LED

Traditional light bulbs LED's power consumption is only 1 / 10, life is 100 times greater than traditional bulbs.

And widely used in road, railway stations, squares and other public places compared to high pressure sodium lighting, LED power consumption is high pressure sodium lamps of 40% to 50%. 100-watt equivalent LED lamp 250 watt high pressure sodium lamp brightness; 250-watt high pressure sodium lamps every 3 hours using 1 kWh of electricity, while the 100-watt LED lamps every 10 hours of electricity consumption of 1.

City public street lighting by 1000, each lamp is lit 10 hours a day, 1 per computation price: 250-watt high pressure sodium lamp electricity up to 3,500 yuan per day, annual electricity up to 127 million yuan. 100-watt energy-saving LED street lamps every 2,400 degrees a year, 87 million yuan to save electricity, energy efficiency up to 68.5%.

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