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Japanese electronic products in the world for its high quality has been enjoyed high status among consumers. Panasonic Electric, Toshiba, Toshiba, Sharp (Sharp), Mitsubishi triple diamond commercial ... ... the light of Japan's major manufacturers in the world have a certain market share, is firmly in control of the Japanese domestic market. However, Japan's 3.11 earthquake, the original "impregnable" in the local market, gradually revealing a hint of crack.
Exit Inspection and Quarantine Bureau reporter learned from Hangzhou earlier this year, Hangzhou, LED lamp starts for the first time to enter the Japanese market, 1-May, the council area LED lights total value of exports to Japan have more than 14 million U.S. dollars, which previously Hangzhou enterprises exported to Japan have not yet obvious energy saving LED lights.
LED export situation all the way to the good. Hangzhou, Inspection and Quarantine Bureau to relevant sources, a conservative estimate, this year in Hangzhou, exports to the Japanese market at least 50 million LED lamps -6000 million. And just last year in Hangzhou, LED products to Japan is almost zero.
"Impregnable" in the Japanese lighting market
Why is exported to Japan had few LED lights? Exit Inspection and Quarantine Bureau, Hangzhou Electrical and Electronics Department, Deputy Chief of Pan Peng said, Japan is a traditional electronic state, its electronic applications are among the highest in the world. Thus, the Japanese electronics lighting market has been domestic electronics giant monopoly. This means that you want to follow Japan's electronics giant a share, it is necessary to achieve lower prices, better performance, and in the present circumstances, it is almost hard to achieve. Because of this, there is little foreign electronics companies the idea of fighting the Japanese market.
Last year, LED lighting applications has been towards development. Pan Peng said that during that time many LED applications open up a factory in Hangzhou, Hangzhou Exit Inspection and Quarantine to the inspection. However, exports to the Japanese market has been very little, almost no 2010.
Strong demand for the Japanese surge of energy-saving appliances
This year in March, the Japanese nuclear power companies on the earthquake caused a serious impact. Japanese businessmen said the supply of nuclear power in Japan accounted for about 10% of electricity supply. Disable the damaged nuclear power, making the local power supply very tight, so the demand for energy efficient appliances also will surge, many LED manufacturers in Hangzhou this smell a business opportunity.
"Hangzhou Council area a lot of LED lights, energy saving lamp enterprises are in this year's Canton Fair merchants from Japan, where a large number of orders received." Pan Peng said.
Japanese media reported that the Japanese 3.11 Japanese earthquake increased awareness of energy conservation in recent months, showing the LED lamp sales surge trend. According to world-renowned market research company GfK aggregate sales of home appliances in Japan about 4,000 points of sales data, May 23, 2011 -29 week sales in Japan jumped to LED light bulbs over the same period last year, 2.9 times the total lamp Sales rose 42.3% accounts for Yang, for the first time beyond the incandescent lamp (39%).
GfK is expected in June on the LED lighting market in Japan accounted for the lamp is expected to surpass incandescent bulbs. LED bulbs because of the Japanese demand will continue to grow, expected this summer bulbs LED lighting market share in Japan more than 50%.
