Reporter: Zhang Jie
November 6, as a barometer of China's exports came to an end the 104th Canton Fair, Dongguan City, Guangdong Province, a total of 148 enterprises to participate in the trade fair, the number of exhibitors and booth numbers have reached the most ever. Faced with a severe export situation, Dongguan exhibitors is how to deal? To this end, during the trade fair, the reporter visited one of the few companies to see calmly deal with the foreign trade enterprises in Dongguan changes in the environment.
Brand new markets and strive to
Mainly labor-intensive industry in the new economy will be gradually eliminated, together with a large number of small and medium enterprises in Guangdong Province, Dongguan City, were injured in the wave of this wave is not light. However, there are still many companies tenaciously development and to build brands, develop a broader market.
Lei Yang, Dongguan City Electronic Technology Co., Ltd. is engaged in LCD TV manufacturers, all export products, have more than one hundred countries in the world, enterprises registered trademark. Chairman Du Yuanyuan spoke with reporters, said exports this year, despite the financial crisis, the declining market demand in Europe and America, but Ray Ocean in Southeast Asia and the Middle East there is steady growth in market demand, exports to these areas the company exports products account for 1 / 4. Remain the leading product technology and the integrity of business continuity management, Lei Yang Electronics for the plight of the foreign trade front is not too worried. Over the past decade, Lei Yang Electronics and its products, raw material suppliers have established strong partnerships in the industry, reputation, and many foreign businessmen have many years of good basis for cooperation; last year, the company also won the Ministry of Commerce, "AAA" grade credit enterprise title. With many years of reputation and products continue to update, Ray Yang Electronics is fully capable of respond to the complicated situation of foreign trade, continue to steadily move forward. DU is more concerned about the total state enterprises own intellectual property rights protection, because every new product R & D investment is huge. Since the input to want to return, there are only willing to return on investment in a virtuous cycle, science and technology can really translate into productivity, companies can further improve their competitiveness.
Exhibitors at the fair in Dongguan in the third Ling Garment Co., Ltd., Yu always heard that the responsible persons and the second phase of a small number of buyers, it is worried about the effect of participation in trade fairs, when the real ride Good booth to greet customers, they find that the situation is not as deserted as the rumors to the booth to discuss the company's customers Ling has not reduced too much. And the Ling is trying to build enterprise companies underwear brand underwear in order to ensure production quality and safety of raw materials, the ling company has its own fabric production and dyeing enterprise, from the source to ensure the safety of underwear production. "In fact, part of the internationally renowned lingerie brand products, even the models are our design, but to create an autonomous brand business process is really not easy. The trading environment changes, so that our corporate commitment to the development of own brands are more determined . "Yu told reporters the total.
Transformation of scientific and technological success, "Science and technology are primary productive forces", scientific and technological innovation has always been an important driving force to promote enterprise development, particularly in the global economy and modern society, adhere to the independent research and development, innovation, focus on innovative mechanisms for the establishment and construction of R & D team is the enterprise survival opponents in this year's trade, the importance is more to be reflected.
Lighting shop, Dongguan Kingsun Optoelectronic Co., Ltd. to bring innovative semiconductor lighting products in the lighting booth dress brand appearance, and who would have thought just a few years ago, this company is a manufacturer of Christmas lighting business. The exhibition ground on the company's innovative products include: high power LED street lamp products, home lighting products, decorative lighting products, can be set up in the booth on the use of wind, solar power street lights model is attracting a lot of merchants come to inquiry, negotiation, according to Qin Huang Jinbo deputy general manager of company introduction, although buyers feel this fair to reduce the flow of people, but in the five-day exhibition, the booth on the ground until the people come to a total of 1,000 batches of reception or more merchants, many foreign businessmen to participate in Canton Fair, said that many high-power semiconductor lighting products, optical products on the ground, both in product appearance, or the performance index on, are the best option, more importantly, Kingsun has been built in many domestic and international model projects, and increased the foreign investors confidence in the product on the ground.
Kingsun Optoelectronic Co., Ltd. in 2007 to achieve research cooperation with Tsinghua University to jointly set up a semiconductor lighting technology and application of semiconductor lighting and the Guangdong Provincial Institute of Technology and Application Engineering Center, the combination of domestic semiconductor lighting top senior scientific research personnel, to achieve major breakthroughs in high-power LED, the energy, illumination, uniformity, safety, waterproof, dust and other indicators fully meet the state standards for road lighting, and has more than 100 national invention patents. When the lighting industry, our competitors are still brewing products or technologies before Kingsun has been successful in its cooperation with Tsinghua University's high-tech achievements into practical productive forces, the first to scale and produce the benefits.
Chairman Li Xuliang on the ground with the "Outstanding Enterprise Innovation Award in Dongguan," said the ceremony "a production of the products without technical characteristics, can not meet the needs of consumers, the price difference alone is no longer meet modern competition law, such products will inevitably be replaced by other products, production and operations will face tremendous pressures and difficulties, to exit the fray. "
Dongguan enterprises to upgrade their own way to deal with changes in trading environment. In the current state advocates the transformation of foreign trade growth mode, to encourage enterprises with independent intellectual property rights, create their own brand export the occasion, only to meet the needs of the times, independent innovation, industrial upgrading is the modern business the only way to survival and development.
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